Red is hot, it's the color of fire, of passion, of driving fast, of lying in the sun too long, of the best lipstick any lips have ever worn. It's the color of rubies. It's what good girls wear when they want to look like bad girls. If red were a fabric it would be satin. Red doesn't ever give way. Red gives orders. Red is the most powerful hue.Shop Red
BLUE is the Caribbean on a crystal clear day, from the depths of the ocean to the infinite reaches of the sky. It’s your favorite jeans and the eyes of the one you love. It’s the berries in your mother’s delicious pie, staining the corners of your lips. It’s the suede shoes that dance and the mood you work hard to avoid. Blue is the world’s most beloved HUE.Shop Blue
Green is an unmowed field after a rainy spring, swaying in an easy breeze. It is a promise fully realized, the luck that never leaves you, and the aura of the elf who delivers the pot of gold. It is the calm that overtakes the dusk, the scent that fills the air and the thrill of an early dawn. Like the earth that inspires it, green is the good hue.Shop Green
Orange is an irresistible giggle that sweeps through a crowd of friends and circles back for more. It is the juice that gets squeezed from a generous sun. It is satisfaction without effort, charm without magic, an all-night dance without a piper to pay, a heart that is forever young, a spirit most indomitable. Orange is a delightfully light-hearted hue.Shop Orange
Purple is royal velvet draped over the shoulders of a queen. It's worldly and self confident, the inspiration of flowers globally: the dahlia of ancient Mexico, the midnight tulips of modern Holland and the sweetest of all, violets, which gives the color purple its intoxicating scent. Regal with a common touch, purple is an inspirational hue.Shop Purple
Yellow is a ripe banana peeled on a summer day by a blonde-haired girl in a sundress. It is the glint of sunlight in a freshwater stream, splashing happily over bare feet. It is the tail of a magnificent bird in flight, gaily demanding to be noticed. It is heat that never burns and joy that never ends. Yellow is a most gregarious and effusive hue.Shop Yellow
In 1978 HUE was launched when two New York City artists dyed Chinese slippers in fabulous colors and the fashion world went wild! From there, fashion-forward legwear was a natural evolution. Today, HUE designs and markets the most fashionable legwear, leggings and sleepwear around the world! HUE has been the freshest, most innovative — and colorful! — force in fashion legwear for more than three decades. From always up-to-date leggings to fashion sheers and socks, HUE brings a light-hearted approach to fashion that makes it easy to effortlessly express personal style.
The Happiest 5k Run on the planet.
This is the world’s biggest and happiest paint race to promote healthiness, happiness and individuality.
- Cincinnati, OH - August 12
- Denver, CO - August 26
- Washington, DC - September 17
- Huntington Beach, CA - October 7
- Los Angeles, CA - November 12
HUE has partnered with The Color Run, the world’s first COLOR 5K™ and COLOR DASH event. Founded in 2011, their mission is to bring people together to make the world a happier, healthier place. By creating an experience that’s more about the memories you make than your mile per minute, they make running feel accessible to a broader demographic.
Now the largest running series in the world, “The Happiest 5K on the Planet” has been experienced by over 6 million runners worldwide in 35+ countries, and continues to be a leader in the fun running space.
HUE will have a presence at five races across the country, benefiting both local and national charities. Since 2012, The Color Run has donated more than $5 million to charity.
You can find HUE at one of these races supporting the mission to make a happier, healthier place.
Find a race near you