ABOUT US
Our Company
Kayser-Roth is owned by Golden Lady Company S.p.A., the largest branded Legwear company in Italy. In Europe, Golden Lady has a significant presence in intimate apparel and large retail store holdings.
As a privately held company, we approach business from a long-term perspective by investing in our brands, our people, our facilities and our processes. We strive to deliver remarkable products and relevant, effective solutions to our consumers and our retail partners.
Our headquarters are located in Greensboro, North Carolina. Our design studio and showrooms are located in New York City.
Kayser-Roth is the second largest Legwear company in the US and launched the fastest growing Department Store branded intimate apparel business in 2003.
Kayser-Roth owns and operates 4 legwear facilities located in North Carolina and Tennessee. All facilities are state-of-the-art with an emphasis on the highest quality through careful control, consistency and automation. Our Legwear business is vertically integrated because we believe in quality beginning with the ingredients used to make our product all the way through final production. Kayser-Roth's US based facilities provide a distinct speed-to-market advantage.
We also closely control our distribution facilities through state-of-the-art warehouse management technology.
HUE
HUE was introduced over 25 years ago and has continued to evolve and reinvent itself to deliver continuous growth. HUE is one of the most modern and relevant American brands for women shopping in Department Stores today.
HUE is the largest and fastest growing Legwear brand in Department Stores, where it is sold exclusively. In 2003, HUE introduced intimate apparel - today HUE is the fastest growing contemporary brand in sleepwear and panties.
The HUE proposition is unique. HUE means fun, fresh and fashionable. HUE's appeal among women is broad and transcends age because its DNA is based on a young spirited lifestyle.
The touchstone of the HUE brand is its products which are designed to consistently deliver innovation, newness and delightful details. The HUE design and product development teams combine fresh, trend-right style, innovation and a highly developed sense of color along with great quality, fit and comfort.
Our passion is to delight and surprise women with great design and new ideas.
HUE is known for its leadership in new products - in fact, 50% of the brand's sales each year are derived from new products.
Our Team
Our vision is to be remarkable in our brands, our products and in the solutions we bring to consumers and to our retail partners. We measure our success on the strategic growth of our brands and our company.
We hold creativity, passion, integrity, effective communication and collaboration in highest esteem.
Product Design and Innovation
Our dedicated team of designers, merchandisers, product development, technical and sourcing experts are focused solely on the exploration and development of new, innovative and improved products.
Sales
We have seasoned account specialists working with all major retail outlets as well as the large and well-trained merchandising team in department stores. Our team is known and respected for its depth of product knowledge and for the partnership and solution-based approach it takes with our retail customers.
Marketing
Our marketing professionals are dedicated to developing smart, innovative and well integrated packaging, point-of-sale, promotion and advertising programs that elevate our brands and our products. The team spends a great deal of time talking to our consumers, helping us keep our brands relevant and aspirational.
Manufacturing and Distribution
Our state-of-the-art manufacturing facilities are among the most efficient in the world, producing the highest quality products at competitive prices. Our model benefits from vertical integration, advanced technical training and domestic control ensuring quality and delivery. Our team displays a passion about quality and attention to detail.
Our Innovation
We recognize that all brands and companies must evolve and change. Continuous improvement and a passion for transformation are built into our culture. From our state-of-the-art manufacturing and distribution facilities to the emphasis we place on designing and developing innovative, new products to our commitment to play an active role in reinventing retail environments through remarkable packaging, point-of-sale materials and fixturing. We embrace change.
The key to success and growth for our brands is keeping our image and product fresh and relevant.
We are known for our innovations: the first Control Top hosiery, The Foot Tube, the first colored size system in Intimates, Invisible Control Hosiery, Zero Waistband Hosiery, the first fashion sports sock collection, the first line of fashion colored tights, the first reflective sport sock and the first collection of foot jewelry sold in Legwear departments in Department Stores.
We are also known for bold and extensive color use and for our distinctive fabrics and prints in sleepwear and panties. We are passionate in our hunt for the next good idea.
We believe in comprehensive consumer testing for our new products. After all, our success is dependent upon bringing her products that she loves. We also listen closely to the ideas of our retail customers as they help us drive growth for our brands. We appreciate and look forward to collaboration.